To build export channels
To establish new domestic and overseas markets
To forecast possible market prices and measure reactions
To gain new customers in short and medium period
To support branding phase of exhibitors and build brand awareness
To keep existing customers and sales
To give confidence
To bring prestige
To learn competitors changes
To match products with alternative ones
To find new distribution channels and dealers
To get new orders
To present new innovations

and you can get various benefits and opportunities.