Commenting on the partnership, Enrico Zannini, General Manager of BolognaFiere Cosmoprof, one of Europe's largest trade fair organizing companies, stated: "The collaboration with Petzoo Eurasia represents a significant step in Zoomark's mission to foster international cooperation within the industry. Turkey's strategic location as a bridge between Europe and the Middle East offers tremendous potential for market development and innovation. Together, we aim to create new opportunities for both our exhibitors and visitors."
Highlighting the synergy that the cooperation between the two fairs will create, Luisa Bersanetti, Zoomark Exhibition Coordinator, emphasized: "Through the Petzoo Eurasia collaboration, we are not only expanding our geographical network but also enriching the diversity and depth of our events. This synergy will allow us to better serve our partners by providing access to developing markets and fostering a more connected global pet industry community."
GLOBAL MISSION: "UNITING THE PET INDUSTRY"
The collaboration between Zoomark and Petzoo Eurasia aims to leverage Turkey's geographical advantage, turning it into a hub for innovation and market development between Europe and the Middle East. Both fairs will facilitate participants staying informed about innovations and help manufacturers integrate into the global market. Selçuk Çetin, General Manager of Ulusal Fuarcılık, the organizer of Petzoo Eurasia, said, "With this strategic cooperation, we are both showcasing our country's potential and combining business opportunities with Europe."
The partnership promises new horizons not only for fair participants but for the entire industry. With this move, Turkey will become both an "innovation hub" in the pet products market and a focal point for intercontinental pet product trade. This strategic step will reinforce Turkey's global influence in the pet industry while offering local manufacturers and investors access to new markets. The synergy of the two major fairs will accelerate growth in the sector starting from 2025.
According to the organizers, this partnership will facilitate the development of new synergies in response to evolving global dynamics and will serve as a broader channel to the Middle East region.