The successful partnership, designed to open new gateways for the pet industry between Europe, Turkey, and the wider MENA (Middle East and North Africa) region, and encompassing expanded international marketing and sales activities, is entering a new phase.
Bologna, July 2026 – Following the success of the strategic partnership signed in 2025, Zoomark BolognaFiere Cosmoprof SpA and Petzoo Eurasia Ulusal Fuarcılık are taking their collaboration to the next level, marking a new milestone in their joint international growth journey.
This enhanced cooperation represents a key step in the long-term vision of the BolognaFiere Group, which will launch a brand-new pet industry exhibition in Turkey starting in 2028. This initiative is backed by the established reputation and support of Ulusal Fuarcılık, Turkey’s leading pet industry exhibition organizer.
During this transition, Zoomark will actively support the international marketing and sales activities for Petzoo Eurasia’s 2026 and 2027 editions, further strengthening the event's global reach.
By combining their expertise, international networks, and market insights, and with the strategic backing of Petzoo Eurasia, Zoomark aims to build an even stronger platform for exhibitors, buyers, and industry professionals. This synergy is designed to foster new business opportunities and facilitate access to one of the world's most dynamic and rapidly growing pet markets.
Gianpiero Calzolari, President of BolognaFiere, stated:
"The development of international exhibition platforms is a cornerstone of the BolognaFiere Group’s growth strategy. Strengthening our collaboration with Ulusal Fuarcılık and Petzoo Eurasia reflects our commitment to investing in high-potential markets and building bridges between industries and communities. This new project will be an important step in our internationalization journey, further consolidating our role as a global connector in the pet sector."
Selçuk Çetin, CEO of Ulusal Fuarcılık and General Manager of Petzoo Eurasia, commented:
"We are proud to deepen our relationship with Zoomark and embark on this new era together. This collaboration has already garnered significant interest from international stakeholders, once again confirming Turkey’s strategic importance as a meeting point between Europe, Asia, and the Middle East."
Luisa Bersanetti, Exhibition Manager of Zoomark, added:
"This new phase of our collaboration demonstrates how meaningful partnerships can evolve into ambitious, long-term projects. In recent years, we have witnessed intense interest from companies wishing to expand their presence in Turkey and the wider MENA region. By increasing our support through international marketing and sales activities over the next two editions, we are paving the way for future developments and laying the foundations for a more international and interconnected platform."
This announcement further reinforces the mission of "connecting minds and shaping the future of the pet industry" by creating international platforms that facilitate innovation, knowledge exchange, and business development in high-potential markets worldwide.